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Choosing a name for your business

Choosing a name for your new business is an important decision. As well as being a key aspect of marketing your business, it also needs to meet certain legal requirements.

What name should I choose for my new business?

What do you want the name to say about your business?

Ideally it should reinforce the main message of what your business offers. It can do this literally, or in a more abstract way.

The name may be serious or quirky, but above all it should be memorable since it will form a key part of your marketing strategy.

If you’ve got a shortlist of possible names, by all means ask the opinion of friends and family, but the most useful feedback will come from potential customers.

How do I check if a particular name is taken?

Before choosing a name for your business, you should use the Companies House WebCHeck service to ensure your chosen name is not the ‘same as’ an existing name on the index of company names.

It’s also worth spending some time searching online to see what results are shown from your proposed name. Even if your business name is unique, it may have unwanted associations with products or services offered by other companies.

Checklist: What else should do I need to think about?

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Get inspired! Some of our favourite business names

Here are some of our favourite business names:

  • A village greengrocer in Derbyshire: Village Greens
  • Flooring contractor in Newcastle upon Tyne: Lino Richie
  • Garden designer in Kent: Floral and Hardy
  • Commercial and domestic cleaning company in West Yorkshire: Spruce Springclean 
  • Vintage clothing company in east London: Frockney Rebel
  • Barbers in Berkshire: Hairy Pop-Ins
  • Optical boutique in Dundee: Spex Pistols 
  • Fish and chip shop in mid Glamorgan: A Fish Called Rhondda
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Pulse: trade mark services for startups

Pulse is a user-friendly, digital law firm specialising in trade marks for SME’s. They offer low fixed fees for all their services and work with businesses to protect their brands across the globe. They are committed to redesigning how legal services are offered and are on a mission to make the law more accessible and more affordable.

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